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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Usman Sheikh: Leveraging AI and Behavioral Science to Transform Sales Performance
Description: My guest is Usman Sheikh, CEO of XIQ
Founded XIQ to build an AI-powered sales platform focused on behavioral science
Has experience in product management, strategy development and digital transformation
Passionate about how AI can enhance sales processes and drive better outcomes
Key insights:
Usman discusses how AI can be used to gain deep insights into prospects' motivations, challenges and emotional drivers
He explains how AI has helped shorten the sales cycle by streamlining research and preparation
Automating execution of processes like onboarding is discussed as a way to multiply impact
Behavioral science and psychometrics are...