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Podcast: The Greg McAfee Show
Episode: TGMS EP 17 : The Best Way To Advertise
Description: In today’s episode I talk about how much should business owners be spending in advertising. I talk about what my strategy for HVAC marketing was when I first got started. One of the strategies that we use today, is we invest 6% - 10% of our revenue into advertising each year. I also talk about how important the consistency of running advertisements is. As well as how to figure out what advertising platforms are right for you.