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Podcast: Lawyer Business Advantage
Episode: Level 3 Niche Growth with Scott Rahn
Description: In this episode, Alay Yajnik and Scott Rahn, managing partner at RMO, discuss how RMO’s niche strategy and people strategy have driven its growth. Since its inception in 2015, RMO has grown to six offices from coast to coast!
They have a Level 3 niche: Trust and Estates -> Trust and Estates Litigation -> Probate Litigation
They focus their efforts on being probate litigation “ninjas”
The Level 3 niche ensures that they can cooperate and co-counsel with other attorneys
They are very selective about who they hire in terms of cultural alignment, skills, and ability to learn
They are always lookin...