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Podcast: Taste Radio
Episode: How Deux's Mastery Of Social Media Vaulted It Into The Big Time
Description: Deux's first three years in business reads like a case study on how to build an emerging brand: cultivate a community of loyal and engaged consumers who advocate for and frequently buy your products, and leverage DTC success to land distribution at national retailers. Leading with the tagline "the snacks you love with the ingredients you deserve," Deux (pronounced DOUGH) markets refrigerated cookie dough, dessert spreads and donut holes, all of which are enhanced with functional nutrients and vitamins and contain no preservatives nor artificial flavors, colors or sweeteners. Founder Sabeena Ladha launched Deux in...