Want to create an interactive transcript for this episode?
Podcast: Keep Optimising
Episode: Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA
Description: Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!In this episode, we discuss:Why social commerce is more than social media sellingHow collaboration among teams is crucial for social commerce successWhy your success in social commerce depends on authenticityDive in:[02:00] Sophie’s journey into content marketing and social commerce.[04:41] How LiSA was founded.[05:51] What social commerce encompasses....