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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Raising the stakes of stakeholder design with Curt Schreiber, VSA Partners
Description: One of the biggest challenges business leaders face today is managing multiple stakeholders. For the past half-century, most CEOs have simply sought to please board members and shareholders, with less regard to other stakeholders like employees, government entities or suppliers. But as demands for corporate responsibility have increased, CEOs are under increasing pressure to cater to a wide variety of stakeholder needs, and to find solutions that deliver across diverse groups.Today we’re going to talk about stakeholder design and how to approach it, and related approaches like horizontal thinking, to benefit the business, all of it...