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Podcast: The Revenue-Driven CMO
Episode: Getting Back To The Basics of Marketing with Megan McDonagh, CMO of Amperity
Description: This week’s CMO is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She’s led global marketing teams to grow multibillion-dollar corporations as well as start-ups. Megan McDonagh is the CMO of Amperity, an Intelligent Customer Data Platform that empowers global consumer brands by unlocking all their customer data. Megan joins Host Chris Mechanic for a masterclass on how to interview customers to better understand buyers, brilliant ways to share customer stories, and how to drive brand loyalty by crafting great customer experiences. Megan also shares insight into...