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Podcast: The Programmatic Digest
Episode: 22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss
Description: In the Sensei's Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization (#SPO). This week, we refer to the following articles/resources: - Iris.TV Grows Its Contextual Video Mark...