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Podcast: The Expert Author Show
Episode: When Modeling Other Successful Coaches Is A Bad Idea
Description: One of the biggest mistakes I made as a coach was trying to model and copy the way the gurus marketed their businesses. This led to about 6 years of starting and stopping dozens of marketing projects... As well as multiple six figures invested in coaching and programs and seminars (and not a lot of ROI). The funny part - that I learned in the end - was that I shouldn't have been listening to all the noise. I should have gotten real about what type of marketing I wanted to build...