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Podcast: The Practice of Therapy Podcast
Episode: Spreading The Word About Your Private Practice | TPOT Podcast 088
Description: In this episode, Gordon talks about what is needed to bring clients to your practice and the various "touch-points" and tipping points that make that possible. In many ways, this episode is about marketing but goes in a little deeper to discuss some of the concepts Gordon has learned from Malcolm Gladwell's book, The Tipping Point; How Little Things Can Make A Big Difference. Maven, Connector, and Persuader According to The Tipping Point, there are three types of people: connectors, mavens, and persuaders. Connectors are people who can make connections with others. We are only separated from...