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Podcast: IMDaily - Innovate Marketing Daily
Episode: Unisys Wins Coveted The Drum Award in the B2B Rebrand or Relaunch Category
Description: Unisys Wins Coveted "The Drum Awards" in the B2B Rebrand or Relaunch Category.The brand transformation at the end of 2022 was spearheaded by Chief Marketing Officer Teresa Poggenpohl. "Unisys has an enduring reputation for consistently delivering results, and our new brand positioning, 'Experience Breakthroughs,' is an invitation to our clients and our people to unlock the potential that they couldn't reach before," said Poggenpohl. "A breakthrough can be something operational, like a more efficient process – or something cutting edge, like a quantum computing solution. Rather than experiencing a single breakthrough, we are offering our clients an on...