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Podcast: The POZCAST: Decoding Success with Adam Posner
Episode: Matt Bennett: Dreams Aren't This Good: Building a Salsa Empire
Description: 2:43 - Matt's Inspiring Journey4:32 - Scared of Success?6:22 - ABC of Salsa Industry7:33 - Impetus in Starting Salsa Business9:36 - Getting into a Food Business12:18 - Decision Making15:50 - How to stand out?17:44 - How to build loyalty?18:44 - Brand identity20:27 - Building a brand from scratch24:13 - Getting to Consumers25:14 - Product positioning27:29 - Thought Process in Brand Building37:52 - Favorite Salsa Flavor38;48 - Stance on Double Dipping39:29 - Hardest Lesson Learned41:54 - Single Greatest Piece of Advice44:43 - What is...