Want to create an interactive transcript for this episode?
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Episode: Branding as the New Growth Lane -- Jeff Greenfield // Provalytics
Description: When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California P...