Want to create an interactive transcript for this episode?
Podcast: Keep Optimising
Episode: Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera
Description: Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.In this episode, we discuss:The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategyDive in:[03:09] Why should brands care about UGC?[05:28] Video builds trust and showcases products effectively.[06:15] Create engaging...