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Podcast: Sweathead, A Strategy Podcast
Episode: Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP
Description: Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it?
Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan?
In this episode, we discuss and role-play (you're welcome) specific situations to show people how to question themselves to tighter thinking–from research to creative briefs and presentations.
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