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Podcast: The Glossy Podcast
Episode: MCM’s Dan Manioci: 'You have to be quick and respond to the customer in real time’
Description: In 2018, after working as an advertising director for companies including Hearst and The Economist, among others, Dan Manioci joined luxury leather goods company MCM as vp of marketing and global performance. According to him, the five years since have served as a master class in luxury marketing.“You have this preconceived notion of what it's like [to work in-house at a luxury brand], but it's so much more work than I could have ever thought,” Manioci said on the latest episode of the Glossy Podcast. “On the publishing side, you have to understand how to manage a budget...