Want to create an interactive transcript for this episode?
Podcast: Breaking Through in Cybersecurity Marketing
Episode: Building Trust, Culture, and Communities with Tyler Shields
Description: After about 90 podcast episodes published on Breaking Through In Cybersecurity Marketing, we are walking down memory lane with our very first episode ever!
Gianna and Maria are joined by self-proclaimed “accidental CMO,” Tyler Shields, Vice President of Product Marketing at Traceable. Tyler shares his three-step approach for building marketing programs at startups, establishing company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company needs a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the marketing models and platforms he’s engaging in. ...