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Podcast: The Revenue-Driven CMO
Episode: Mitigating Risk Through Marketing with Martha Aviles, CMO of Aventus
Description: Today’s guest is a marketing leader with over 20 years of experience. She’s built 3 marketing departments from 0 to 40 employees. She enjoys innovating marketing strategies and thinking outside the box to meet customers where they are. Martha Aviles is the CMO of Aventus which provides Blockchain-as-a-Service for mid-market enterprises. Martha joins Host Chris Mechanic to explain how to mitigate risk with marketing by building a marketing ecosystem, testing what is counterintuitive, and both repurposing content and tracking. Through mitigating risk in these three ways, marketers gain a broader perspective that emphasizes a blend of strategy, creativity, and patience in carr...