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Podcast: The Ad Podcast
Episode: ā Doug Reifschneiderā Ā - Fractional Chief Marketing Officer -Ā ā Chief Outsidersā
Description: Doug ReifschneiderĀ - Fractional Chief Marketing Officer -Ā Chief OutsidersĀ Reifschneider grew up in the foodservice industry. He is a marketing veteran with 25+ years of progressive field, agency, and corporate marketing experience. Doug started in the restaurant business in the field by teaching franchisees and company operators how to conduct local restaurant marketing (LRM). He also formed advertising co-ops. Doug mastered the use of traditional media such as TV, radio, print, and Out of Home (OOH). In later years, Reifschneider focused on digital advertising options. As noted earlier, he combined traditional and digital advertising to grow sales. Doug progressed int...