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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Convergence of the Digital Shelf and Media With Mike Black
Description: Mike Black is the CMO of Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Product Marketing at Nielson, where he launched new analytics products for the company's retail measurement business. In this episode… Digital marketing has shifted from an occasional perk to a new business standard as brands optimize content to drive conversions on the digital shelf. Yet with so much demand for in...