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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Branding 101: Creating a Successful University Marketing Campaign with David Johnston
Description: David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston 00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcas...