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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: 3 things you're doing wrong with your marketing
Description: It’s a natural urge when you own your own business, to want to use every millimetre of your ad space to sell, sell, sell. But in a world where people have choices and make snap decisions on who to deal with based on who they like, you can’t afford to be getting these three things wrong:
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·   Your ultimate goal
·   Where your target audience is right now
·   And what channel to use