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Podcast: BRANDED
Episode: EP 53: Ashish Kuthiala, Traceable - 'From Obscure to Omnipresent'
Description: In this episode of "TOP CMO," host Ben Kaplan engages in a dynamic conversation with Ashish Kuthiala, the Chief Marketing Officer at Traceable AI. They delve into the evolving role of a CMO in a rapidly growing tech startup, focusing on the unique challenges and strategies involved in building brand awareness in the competitive field of API cybersecurity. Ashish shares his journey of transitioning Traceable AI from a little-known entity to a prominent player in the cybersecurity realm, a process he likens to 'escaping gravity'. The episode offers insights into effective marketing tactics, the importance of educating the market...