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Podcast: The Hard Part with Evan McCann
Episode: Yvette Wu from Yield Exchange
Description: Yvette Wu is the Co-Founder and CEO of Yield Exchange.
Yield Exchange is a B2B SaaS platform for organizations to access competitive GIC rates with speed, transparency, and ease.
Their platform acts as an online GIC marketplace for investors such as Canadian municipalities, universities, school boards, hospitals, and large corporations to access competitive rates directly from their partnering financial institutions.
Takeaways
Building a double-sided marketplace requires addressing the needs of both sides: depositors and financial institutions.
How Yvette solved the Cold Start Problem with Yield Exchange's marketplace.
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