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Podcast: The Thoughtful Entrepreneur
Episode: 1774 – The Importance of Marketing and Product Validation with Marcy McKenna
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO, Marcy McKenna.
Marcy founded the Women Inventors Club to support ambitious women with creative ideas and guide them toward product success. Two statistics that motivated her to help inventors were the low percentage of patents filed by women and the low percentage of inventors who make money with their products. She believes many inventors get stuck in the process due to lacking marketing and product validation.
Marcy emphasizes the importance of thinking about marketing from the beginning and validating ideas before investing time and...