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Podcast: What's Working in Ecommerce
Episode: Top Strategies for High-Quality Ecommerce Content in the AI Era with Katrina McKinnon
Description: In this episode of "What's Working in Ecommerce", Eagan Heath interviews Katrina McKinnon from copysmiths.com.  They discuss the importance of creating high-quality, engaging content for successful digital marketing.  Katrina shares her experiences in content marketing, emphasizing the need for combining AI with human creativity. She also highlights the importance of providing visual relief in articles.  Katrina acknowledges that while content marketing may not yield immediate results, it is a long-term investment that can increase traffic and industry authority.  Finally, she talks about the impa...