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Podcast: My Worst Investment Ever Podcast
Episode: Giuseppe Grammatico - Pick the Medium That Works for You and Stick With It
Description: BIO: Giuseppe Grammatico is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time.STORY: Giuseppe hired a full-service marketing company that managed everything from his website to emails and social media posts. Giuseppe gave the company complete control of his business, and his voice got lost. He also got virtually zero return from hiring the company.LEARNING: Pick the medium that works for you and stick with it. Publicity doesn’t mean revenue. “Just...