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Podcast: Keep Optimising
Episode: Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital
Description: Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.In this episode, we discuss:Why affiliate marketing is a balance between relationship-building and analyticsThe opportunities presented by the collaboration between PR and affiliatesWhat’s working in affiliate marketing in 2024Dive in:[03:15] Chikay Lo’s start in performance marketing.[0...