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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Unlocking Product Marketing Strategies with Andy Tzortzinis
Description: In this episode, Andy Tzortzinis, product positioning and messaging mentor, joins Maria and Gianna to discuss product marketing.
Andy’s introduction to cybersecurity was several years ago as the Director of Marketing for a small startup where he wore many hats. From this experience, he gained firsthand knowledge of how everything connected within the startup and was able to transfer that generalist skillset into other roles. He began to notice that product marketers were highly coveted and often retained within organizations despite regular layoffs of other marketing roles.
Since he moved into the industry, Andy has...