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Podcast: The Revenue-Driven CMO
Episode: The 5-Part Marketing Alignment Framework with Sydney Sloan, CMO of Drata
Description: Today’s guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer journey. She’s a Partner at Stage 2 Capital and has served as an advisor to companies like G2, Alyce, Marketo, and Demandbase. Sydney Sloan is the first-ever CMO of Drata, which is transforming the way companies achieve compliance and build trust with their customers. Sydney joins Host Chris Mechanic to discuss the Five-part Alignment Framework for market evaluation, why segmentation is a critical part of any marketing stra...