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Podcast: Find My Catalyst Podcast
Episode: Who do You Serve?
Description: Who do you serve? Who has the problem that you solve for? Who is impacted by the problem you solve for? Who cares about those who have the problem, or are impacted by the problem you solve for? This happens in B2B & B2C. In B2C - the buyer typically has the problem, is impacted by the problem, and cares about the problem. In B2B - the buyer may be one or all three of these folks. In B2B - these questions...