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Podcast: Marketing Against The Grain
Episode: 4 Marketing Lessons From 2023’s Best Ad Campaigns
Description: What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact?Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog.They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lessons learned, key takeaways and honorable mentions.Top Pe...