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Podcast: Above The Business
Episode: Episode 106: Lies, Damned Lies, and Marketing with Atul Minocha
Description: In this episode, Bradley interviews Atul Minocha. He is a partner at Chief Outsiders, a national marketing consulting firm that helps CEOs accelerate growth. His recent book, Lies, Damned Lies, and Marketing was named Forbes' #1 book to read for entrepreneurial success and is an Amazon best-seller. He's sharing his top advice for CEOs and owners!With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods, technology and SaaS. Atul loves to work on business growth problems that have been stewing f...