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Podcast: Above The Business
Episode: Episode 74: Mike Michalowicz On Why Different Is Better
Description: Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.Mike and Bradley discuss the following key issues business owners face, including:Why marketplace plans seems to fail.Why copying your competition will almost always cause you to go unnoticed.The DAD framework, and why you need it.How your prospective clients consume marketing in...