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Podcast: The Thoughtful Entrepreneur
Episode: 1470 - Born Storytellers with Donna Griffit
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Corporate Storyteller, Donna Griffit.Donna believes that people are more likely to connect with one another through personal stories rather than through technology. In business, customers don't form relationships with brands, but with the people behind the brand. By improving their storytelling abilities, business owners can establish stronger connections with their customers and build lasting relationships. She stresses that a key factor in capturing customers' attention and engagement is to create an emotional connection and address a specific need they have.Â