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Podcast: The Thoughtful Entrepreneur
Episode: 1418 - Authority Marketing with Zilker Media's Rusty Shelton
Description: In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Rusty Shelton, Founder & Chairman at Zilker Media. Rusty shares the impact of building a people-driven brand to easily earn your audience's trust. He says that to become a “thought leader”, you have to lead like someone who has something to teach. You call for authority and focus on impact - not ego. Earn those impressions and build trust like that, Rusty says.Rusty also explains the importance of avoiding transactional or fixed-term relationships with customers from a business model perspective. Inste...