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Podcast: BRANDED
Episode: EP 54: Alice Milligan, Morgan Stanley - 'Trading Traditions for Trends'
Description: In this episode of TOP CMO, host Ben Kaplan engages in a compelling conversation with Alice Milligan, the Chief Marketing Officer at Morgan Stanley. Alice shares her journey in transforming the brand image of this renowned financial services giant, emphasizing democratization and accessibility. The episode delves into Morgan Stanley's strategic shift to connect with a broader audience, including younger investors and diverse groups. Alice discusses the challenges and successes of rebranding an iconic firm, and the importance of integrating new media and innovative marketing techniques. The episode provides valuable insights for marketing professionals and business...