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Podcast: Sweathead, A Strategy Podcast
Episode: When The Idea Counts The Most, Process Might Just Count The Least - Genevieve Grandsen, Selma Ahmed, Will Grundy from adam&eveDDB
Description: Ever worked in a company that fusses with process and organizational charts but never makes good work? Yeah. The question houses the truth, doesn't it?
Genevieve Grandsen, Selma Ahmed, and Will Grundy work at one of the world's best agencies (although, now I've interviewed six people from adam&eveDDB, it sounds like "the world's best agency" is the "key message" but this is very un-British so I'll be British on their behalf and say "one of...").
Having spoken with CCO Rick Brim and CSO Martin Beverley, I wanted to find out if their relatively low-fi...