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Podcast: Conversational Selling
Episode: Clare Price: Effective Sales and Marketing Collaboration
Description: About Clare Price: Clare Price is CEO of Octain, a marketing consultancy that is transforming the way companies do marketing. She started working remotely in the 1980s as a tech reporter for InformationWeek magazine, and later as a research director for Gartner. Before launching CFP MediaGroup (now Octain), she was Vice President of Research for Demand Metric, a strategic marketing advisory service where she led the research analysis into cloud computing applications for marketing automation, social platforms, and several other products. Clare is the author of two books and an experienced speaker with clients like the American Marketing Association, V...