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Podcast: How to Scale a Business
Episode: How Ethan Rasiel Leveraged His Journalism Skills to Build a Successful PR Agency
Description: Hector Santiesteban takes us into the world of public relations with Ethan Rasiel, CEO and co-founder of Lightspeed PR. Ethan shares his journey from journalism to PR, highlighting the nuances that differentiate PR from advertising and the role it plays in shaping public perception. He offers valuable insights on when businesses should consider PR, emphasizing the importance of a unique story and patience in the PR process. They also touch on the crucial question of scaling businesses, providing thoughtful perspectives on growth and sustainability. Listeners will gain a deeper understanding of PR's role in business and how to effectively...