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Podcast: Soul Alive Radio with Allyson Scammell
Episode: The Best Organic Leads Are NOT Done For You
Description: Have you ever seen an ad that promises to drum up organic leads for your business? I call that false advertising. Because while a done-for-you approach may get you a quick infusion of leads, they definitely won’t be organic! There are two types of leads in the world: paid and organic. The former relies on paid ad campaigns. The latter are based on real connections intentionally created between you and your audience, through your podcast, newsletter, blog, or other channels. These connections require both time and effort - but unlike a round of pai...