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Podcast: Life, Science and Marketing
Episode: Jaleel Shujath: Applying scientific rigour to marketing through continuous experimentation, data analysis, and learning
Description: Life, Science, and Marketing Podcast: Episode 10 Guest: Jaleel Shujath, ex-scientist turned marketing expert Jaleel's Background: Ex-scientist with a biology degree and lab experienceOver 20 years working in life science marketing at GE Healthcare, ATCC, Absorption Systems, and morePassionate about science and discovery from an early ageKey Discussion Points:Applying scientific principles like hypothesis testing and data analysis to optimise marketing efforts Embracing both successes and failures as learning opportunities to improve campaigns Tracking marketing data rigorously to showcase value and defend budgetsTailoring marketing approaches to each unique company’s needs and market la...