Want to create an interactive transcript for this episode?
Podcast: Christopher Lochhead Follow Your Differentâ„¢
Episode: How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky
Description: This week on Christopher Lochhead: Follow Your Different, we’re presenting to you Christopher’s appearance on Lenny’s Podcast, hosted by Lenny Rachitsky.
Lenny Rachitsky runs the #1 Business Substack newsletter, Lenny’s Newsletter. It is legendary especially for people in tech marketing, product marketing, and startups. It’s so legendary that even Christopher pays for it. And now, he’s in it.
This is one of the more in-depth discussions Christopher has had with a very smart person about category design in a while. So settle in for a good listen and great lesson about categor...