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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience?
Description: We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources available is important.
In this ecommerce podcast, experienced ecommerce consultants and strategists James Gurd & Paul Rogers give advice on how ecommerce retailers can measure and report on CX, and take steps to improve the online customer experience using proven te...