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Podcast: Keep Optimising
Episode: Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals
Description: Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel’s affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are a business in their own right.