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Podcast: businessline's State of the Economy Podcast
Episode: Social media and influencer marketing in 2024: What's hot and what's not
Description: In this episode of the State of the Economy Podcast, Chitra Narayanan talks about the sphere of social media marketing with Shiv Shivakumar, operating partner at Advent International, and Vikas Chawla, co-founder of Social Beat.The guests share their insights on the trajectory of social media marketing, especially in the wake of Google’s pledge to phase out third-party cookies from Chrome, a move poised to reshape the digital advertising landscape.What sets social media apart as the preferred channel for Chief Marketing Officers (CMOs) in the coming years? How has the paradigm shifted from traditio...