Want to create an interactive transcript for this episode?
Podcast: HBR On Strategy
Episode: The Key to Identifying Your Most Valuable Customers
Description: Do you know who your “superconsumers” are, and why they’re so important for your strategy decisions?
Growth strategy expert Eddie Yoon says they’re your most passionate, most valuable customers—not just because they spend more than average, but because their insights can help you improve your products and services.
“You start with superconsumers and ask them to figure out what would need to be true for you to pay double the price of what I sell you now today,” he explains. “If you ask any regular consumer, they’d say, ‘no way would I let you do that.’...