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Podcast: The Penta Podcast Channel
Episode: Comms, culture wars, and the 2024 campaign landscape
Description: On this week's What's At Stake, Penta Partner Bryan DeAngelis speaks with Penta Partners and campaign veterans Kevin Madden and Stacy Kerr about campaign communications in 2024, an unprecedented year of global elections. The guests offer insights into the shift from the intimate, hand-shaking days of retail politics to the fast-paced digital landscape that now dominates voter interaction. They dissect the contrasting communications playbooks of Biden and Trump who, despite their age, are vying to symbolize the nation's future. Kevin and Stacy break down the power of surrogates, targeted messaging, and the emotional tug-of-war that campaigns must master to mobilize...