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Podcast: Accelerate Your Business Growth
Episode: What Actually Works to Persuade Your Audience
Description: Robbie Crabtree joins us to share how to be more effective at persuading prospects by compelling them to feel an emotion. He created the Performative Speaking framework to reverse engineer the feeling you want to create by drawing on popular movie scenes that make you feel a certain emotion.
Robbie has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.
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