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Podcast: Fearless Dentistry Podcast with Dr. John Gordon
Episode: Mastering the Smile: Marketing Strategies for Cosmetic Dentistry Success with Marketing Guru Ross Johnston
Description: Discover the transformative journey of marketing for veneer and cosmetic dental procedures with my esteemed guest, marketing guru Ross Johnston from finePT. As we sit down together, we uncover how a personal touch and understanding of the deeper desires of patients play pivotal roles in the success of a dental practice. Dive into Ross’s strategies for attracting not just more patients, but the right kind of patients—those who value and can afford life-changing dental transformations. I share from my trove of experiences, discussing the fulfillment I've found in balancing my general practice while focusing on approximately ten vene...